What is Web 2.0 ?

Internet has become a platform – a social platform. Not just screens of text and graphics, but an active playground. Nowadays, it regularly happens that the users make or break the site – YouTube wouldn’t have half its success if only editors could upload video’s.
Its a whole new kind of social revolution – people do things at the web they don’t do (more so, would NEVER do) in real life; this is at the same time the great success and the great shittyness of the web.
At the same time, researchers and (wetenschappers) look at the web to see what’s goin’ on – what the youth is up to, what the new trends in social behaviour and language are; common people, and not the police, often have the news-scoops (Hoek v. Holland).
Web 2.0 web sites allow users to do more than just retrieve information.

To speak with Lev Grossman:
It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many, wresting power from the few, and helping one another for nothing and how that will not only change the world, but also change the way the world changes.


WE ...

Our (roughly sketched) concept: to set up a Question & Answer site where the aimed-at-user can upload selfmade pictures – for instance, a photograph of a dress or shirt someone you passed by was wearing and you want to know the brand or designer of; people will react and give answers, discuss the design, share thoughts and so on. Communityforming between people with the same interests will begin to grow (or so we hope), there’s your personalized profile etc.

We want to look like and be a social platform (Web 2.0 : open, freedom, collective intelligence, social revolution, a flow of creativeness.
many 2.0 sites are one of these two and not both of them; mostly the design is too much Web 1.0 – loads of text on the front page, too much scrolling), we want to focus on the user’s needs – the user decides what’s important.
We aim at the, sort of, experienced user – the user that is willing to participate, be interactive and brings the site to its supposed level primary users are – more or less – openminded, curious and cultural people (= people with great interests in art/architecture/fashion/music/graphic design/you name it).